Strelmark Team

Strelmark, LLC – 1629 K Street, NW, Washington DC 20006       (301) 237-5118


Alexander DeanAlexander Dean

Senior Advisor
[email protected]
Alexander E. Dean, a founding partner and Global Managing Partner of Accenture, is currently serving as a senior advisor to Strelmark bringing his extensive business development, execution and entrepreneurial expertise to Strelmark and it’s clients.

Currently he serves on the Executive Committee and The Board of Trustees of the College of William and Mary, Mason School of Business Administration and on the boards of several companies and other philanthropic organizations.

Formerly, at Accenture, he also headed the Global Communications and High Technology practice. His extensive experience included serving clients through global M&A issues, leading new technology initiatives and implementing major technology transformation programs worldwide. His ability to launch commercial enterprises across borders with innovative approaches meant that the solutions he delivered to clients ramped them to improved profitability almost immediately. Throughout these endeavors he led business development thereby delivering growth to both clients and the Accenture practice.

Sarah Martin Martin Sarah

Senior Advisor
[email protected]
Ms. Martin has served as senior communications executive for KPMG, BearingPoint and CSC. She currently develops and executes communication programs to engage employees and other key stakeholders to achieve growth. She has extensive transformation, change management and strategic communications experience in professional services, consulting and technology industries, and has served as senior communications strategist and advisor to CEOs and executive teams on corporate, reputation, employee and financial matters.

As vice president for Corporate Communication at CSC, Ms. Martin had responsibility for the global communications functions for a $16 billion public company with more than 100,000 employees. She led strategy, planning and execution of all internal and external communications initiatives which included a CEO transition and launch of new strategy and transformation initiatives impacting all aspects of the company. She was responsible for communications strategies to transition the company to new sales enablement and global account programs designed to strengthen the company’s selling culture and achieve aggressive revenue targets.

Prior to this she was vice president of Corporate Communications for BearingPoint and was responsible for executing global communications strategy and directing worldwide internal and external communications functions. In this role she played an integral part in the transition team that managed the company’s spinoff and initial public offering in 2001 and its integration and change strategies during BearingPoint’s global re-branding campaign (from KPMG Consulting) and extensive global acquisition activity. At KPMG, she also led consulting engagements providing new product development and strategic marketing services to clients in the federal market.

Ms. Martin holds a Bachelor of Arts degree in international relations and a Master of Arts degree in international relations from Boston University.

Shari Kapelina Shari Kapelina

[email protected]
Mrs. Kapelina has served as senior marketing executives for KPMG, MCI Telecommunications, and MarchFirst. She currently is the President and CEO of SlickRock LLC a social media marketing company that utilizes data analytics to help companies improve their online brand through strategic social media marketing. Mrs. Kapelina brings a broad spectrum of social media marketing, advertising, partnership development and brand marketing expertise. She has experience working with companies in the B2B market, consumer package goods, finance and the travel industry.

As a Vice President at Siemens, Charles possessed direct responsibility for sales and account management, sales operations and marketing functions. In driving strategic account management and collaboration across multiple Siemens business units, he implemented a tiered account portfolio program to increase pipeline volume, enhance revenue predictability, and cultivate sustainable and profitable growth.

Shari’s greatest strengths are her passion for strategy, creativity, drive and leadership. She thrives on challenges, particularly those that expand the company’s reach. At KPMG she had responsibility for industry and strategic corporate marketing, event planning and communications. While at MCI Telecommunications, she managed partner travel relationships with Delta Air Lines, United Airlines and Continental. She oversaw all acquisition marketing initiatives including 2+ million pieces of direct mail, broad print advertising campaigns, online acquisition and inflight videos. Using data analytics to effectively target high value customers, her efforts resulted in generating more than 80M in revenue annually.
Mrs. Kapelina holds a Bachelor of Science degree in Marketing and Communications from the University of Utah. She is a past Board Vice President and Chairman of the Marketing Committee for Imagination Stage, a children’s theater in Bethesda, MD.

Caroline ChungCaroline Chung

Senior Consultant
Caroline’s expertise lies in operations research and product development and integration. She worked at Continental Airlines as Manager Operations Research and Statistical Analysis. In addition, she led the design, creation, delivery and launch of two award-winning airline products – the US Airways A330-300 fleet and MAXjet Airways All Business Class. Caroline has appeared in New York Times and US News and World Report articles for her expertise on luxury on-board product and services.

The US Airways A330 fleet won four first place and three second place 2001 Onboard Services Awards and the top industry honor – 2001 Onboard Services Airline of the Year. Caroline’s product and services development for MAXjet Airways has won awards from Travel and Leisure, Budget Travel, Condé Nast Traveller, as well as four publishing awards for jetStyle, MAXjet’s In-flight magazine, from the Custom Publishing Counsel.

Her success in product development and integration lies in her strict adherence to two tactical applications – intensive research and analysis to maximize cost and work-process efficiencies and an interdisciplinary approach to effective design and successful execution.

In addition to her product development experience, Caroline was also a Foreign Service Officer with the Department of State from 2003-2005. She served in Afghanistan, where she helped run Embassy operations, coordinate construction of the new Embassy Compound and design and implement Embassy operation / services. Her work earned her a Superior Honor Award, the Department’s highest performance award.


Caroline graduated from Vanderbilt University with her MBA and her BS from University of Wisconsin – Madison. She speaks Korean, English, Portuguese, French, Russian and Dari.

Linda HornLinda Horn

Director of Operations
[email protected]
Linda Horn has been working with Hilary and the Strelmark team for over 15 years as the Director of Operations. At Strelmark she manages the full range of administrative, logistical and operational duties for the Strelmark team.



Strelmark Mailing address:   1627 K Street, NW, Washington DC 20006 (301) 237-5118


“I must say that I really enjoyed listening to Hilary the most, and got the motivation to develop my network further in the Washington DC area….”

Ipek Tunca, Senior Business Strategy Analyst, Microsoft

“Hilary gave practical (and often humorous) advice to leaders in the area when she spoke on the topic of ‘resiliency’ at the KPMG Executive Leadership Institute for Women. Hilary is a dynamic presenter and infuses energy into the room when she speaks. It is clear that she has encountered many challenges in her career and life but has conquered these with her perseverance and tenacity. The participants could not say enough about her ability to provide frank and honest perspectives in an entertaining manner.”

Tracy K. Kenny, Partner, KPMG

“First let me say that I thoroughly enjoyed the course that Hilary Fordwich presented on Gaining and Retaining Clients. I am currently implementing the techniques with my client, coworkers, and friends. I feel that intentions when communicating are often misunderstood. The techniques taught in this class go a long way to ease and inform the manner and method of conversations that we use with clients, coworkers, and others. This is especially true when the conversations that we are having are tough ones.”

Mike Donoghue, Director, PWC