|Hilary broadcasts live for NewsChannel8
In 2003, Hilary, a nationally respected expert in business development and relationship marketing with more than 20 years of experience (as well as a 9-handicap golfer), founded Strelmark LLC to help professional service firms unleash the power of relationships to gain and retain clients and really grow their businesses.
With first-hand experience and proven track records in a variety of business development areas, our senior executives and consultants bring a wide range of expertise and connections from the major professional services industries. Practicing what we preach, we take a passionate approach to everything we do and will never treat a project or engagement with your organization as a routine transaction.
The Strelmark team also brings significant industry experience as client service providers and business development experts in the professional services industries (technology, law, consulting, and accounting), financial services (banking, insurance, and brokerage firms), pharmaceutical, and construction. Our programs and services will help your company avoid the most common business development mistakes:
- Absence of a strategic plan
- Over-reliance on web sites and print collateral
- Unclear differentiation from the competition
- Lack of a systematic referral program (internally and externally)
- Failure to leverage the connections of others
- Not recognizing how much professionals dislike even the notion of "sales"
- Taking an uninspired, passionless approach to building business
- Underinvestment in developing relationship skills
- Expecting employees to gain and retain clients without adequate training
While our clients are experts in their respective fields, we at Strelmark are experts in all facets of business development using our innovative, strategic relationship approach—the most cost-effective means of gaining and retaining clients. Through professional development coaching and workshop programs and consulting services, Strelmark shows organizations how to establish an internal framework for growing their businesses and empowering their employees with the practical skills needed to do so. Because golf is one of the most powerful business-building tools, we have also created an extensive and unique set of professional development business golf programs and consulting services.