Strelmark: Business Development Consultants

Overview
Our Clients
Leadership Team

Recommended Reading

Recent additions:

Title	Author	Date	Publisher
Blink	Malcolm Gladwell	2005	Time Warner
Your Marketing Sucks	Mark Stevens	2003	Crown Business
When The Little Things Count	Barbara Pachter with Susan Magee	2001	Marlowe & Company
Competition Demystified	Bruce Greenwald and Judd Kahn	2005	Penguin Group
Mavericks at Work	William C. Taylor and Polly LaBarre	2006	Harper Collins
The Tipping Point	Malcolm Gladwell	2004	Time Warner

Complete listing:

Title	Author	Date	Publisher
ABA Guide to Legal Marketing	Gary A. Munneke, Susan Raridon	1994	American Bar Association
A New Brand World	Scott Bedbury	2002	Viking
Believe & Achieve	Samuel A.Cypert	1991	Avon Books Publisher:HarperCollins Publisher
Beyond Maxi-Marketing	S. Rapp	1994	McGraw Hill Publishing
Blink	Malcolm Gladwell	2005	Time Warner
Blur the speed of change in the connected economy	Stan Davis, Christopher Meyer	1998	Perseus Publishing
Competing for the Future	Gary Hamel, C.K. Prahalad	1996	Harvard Business School Publishing
Competition Demystified	Bruce Greenwald and Judd Kahn	2005	Penguin Group
Concurrent Marketing	Cespesdes	1993	Harvard Business School Publishing
Confessions of a PR Man	Robert Wood	1989	Penguin Group (USA), Inc.
Corporate Identity	Wally Olins	1990	McGraw-Hills
Customer Intimacy	Fred Wiersma	1996	Knowledge Exchange
Customer-Centered Growth	Richard C. Whiteley & Diane Hessan	1997	Perseus Publishing
Customers for Life	Carl Sewell & Paul Brown	2002	Doubleday & Co. Inc.
Dangerous Company	O’Shea and Madigan	1997	Times Business Books
Digital Transformation	Patel. McCarthy	2000	McGraw-Hill Publishing
Drilling Down: Turning Customer Data into Profits with a Spreadsheet	Jim Novo	2004	Booklocker.com, Inc.
Effective Listening- Your Key to Career Success	Kevin Murphy	2001	Pearson Education
Entrepreneurial Marking- The Growth of Small Firms in the New Economic Era	Bjerke & Hultman	2002	Edward Elgar Publishing, Ltd. UK
Entrepreneurship and the Sales Function	M. H. Morris	1994	Quorum Books
Evolve: Succeeding in the Digital Culture of Tomorrow	Kanter	2001	Harvard Business School
Future Perfect	Stan Davis	1997	Perseus Publishing
Get to the Point	Andrew Gilman & Karen Berg	1989	Bantam Books, Inc.
Getting to Yes	Fisher, Ury & Patton	1992	Houghton, Mifflin Company
Good to Great	Jim C. Collins	2001	HarperCollins Publishers
Great Connections: Small Talk and Networking for Businesspeople	Anne Baber & Lynne Waymon	1992	Impact Publications VA
Guide to the IPO Value Journey	Ernst & Young LLP, Milan, Blowers, Griffith	1999	Wiley, John & Sons
Head to Head & Zero Sum Society	Lester Thurow	1992	Warner Books
How to Manage Public Relations	Norman Stone	1991	McGraw-Hill Publishing
How to Win Friends and Influence People	Dale Carnegie	1982	Simon & Schuster Adult Publishing Group
How to Write and Give a Speech: A practical guide for Executives, PR People, the Military, Fundraisers, Politicians, Educators and anyone who has to make every word count	Joan Detz	2002	Griffin
Improving Your Business Communications	Derick D. Schermerhorn	1984	National Association of Credit Management
Informational Technology & Organisational Change	Ken Eason	1989	Taylor & Francis, Inc.
International Public Relations in Practice	Margaret Nally	1994	Kogan, Page Limited
Lateral Thinking: Creative Thinking Step by Step	Edward de Bono	1973	Harper & Row Publishers
Managerial Marketing	Doug Hall	2003	Brian Brew Books
Managing the New Bottom Line: Issues Management for Senior Executives	Raymond P. Ewing	1987	McGraw Hill Companies
Managing the Professional Service Firm & True Professionalism	David H. Maister	1993	The Free Press, New York
Managing Your Marketing Career	Andrew Crofts	1991	Butterworth-Heinemann
Marketing Services: Competing through Quality	Berry & Parasuraman	1991	The Free Press New York, NY
Marketing to the Affluent	Dr. Thomas J. Stanley	1997	McGraw Hills Publishing
Marketing Your Consulting or Professional Services	David Karlson, Michael G. Crisp	1988	Course Technology, Inc.
Mavericks at Work	William C. Taylor and Polly LaBarre	2006	Harper Collins
Men are From Mars, Women Are from Venus-	John Gray, PhD.	1992	HarperCollins Publishers Inc., NY, NY
Networking with the Affluent	Dr. Thomas J. Stanley	1997	McGraw Hills Publishing
Permission Marketing: Turning Strangers into Friends and Friends into Customers	Seth Godin	1999	Simon & Schuster Adult Publishing
Presentations Plus: David People’s Proven Techniques	David A. Peoples	1992	Wiley, John & Sons
Relationship Marketing: Bringing quality, customer service, and marketing together	Christopher M. Payne, A. Ballantyne	1991	Butterworth-Heinemann
Relationship Marketing: New Strategies Technologies and Techniques to win the Customers you want and keep them forever	Ian H. Gordon, Aan Gordon	1998	Wiley, John & Sons
Relationship Marketing: Successful Strategies for the Age of the Customer	Regis McKenna	1993	Perseus Publishing
Riding the Waves of Culture	Fons Trompenaars	1999	McGraw Hill
Rogers’ Rules for Success: Tips that will take you to the top by one of America’s foremost public relations experts	Henry C. Rogers	1986	St. Martin’s Press
See How they Ran: The Changing Role of the Presidential Candidate	Gil Troy	1996	Harvard University Press
Selling the Profession- A Relationship Approach	David J Lill	1999	DM Bass Publications
Service Management and Marketing a customer relationship approach	C. Gronroos	2000	John, Wiley & Sons
Solution Selling- Creating Buyers in Difficult Selling Markets	Michael T. Bosworth, Rick Page, Sallie Sherman	1994	McGraw-Hill Companies
Spin Selling	Neil Rackham	1988	McGraw-Hill Companies
Talking 9 to 5: Women and Men in the Workplace, Language, Sex and Power	Dr. Deborah Tannen	1995	William Morrow and Company
The Attention Economy	Davenport	2001	Harvard Business School Press
The “I Hate Selling” Book: Business Building Advice for Consultants, Attorneys, Accountants, Engineers, Architects and other Professionals	Allan S. Boress	2001	Boress, Allan & Associates
The Clue Train Manifesto: The End of Business as Usual	Rick Levine, Doc Searls, David Weinberger, Christopher Locke	2000	Simon & Schuster Audio
The Customer is Key: Creating an Unbeated Advantage through Customer Satisfaction	Melind M. Lele & Jagdish N. Sheth	1991	Wiley, John & Sons
The Discipline of Market Leaders: Choose your Customers, Narrow your Focus, Dominate your Market	Michael Treacy, Fred Wiersema	1996	Perseus Publishing
The Do’s and Taboos of International Trade: A Small Business Primer	Roger E. Axtell	1994	Wiley, John & Sons
The E Myth Revisited : Why Most Small Businesses Don’t Work and What to do About it	Michael E. Gerber	1995	HarperCollins Publisher
The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value	Frederick F. Reichheld, Thomas Teal	2001	Harvard Business School Publishing
The Marketing Advantage: How to get and keep clients you want	Colette P. Nassutti	1994	American Institute of Certified Public Accountants
The New Positioning	Jack Trout	1997	THE McGraw Hill Companies
The New Realities	Peter Ferdinand Drucker	2003	Transaction Publishers
The Persuasion Explosion: Your Guide to the Power and Influence of Contemporary Public Relations	Art Stevens	1985	Acropolis Books, Inc.
The Provocateur	Larry Weber	2001	Crown Business
The Regis Touch: Million-dollar Advice from America’s Top Marketing Consultant	Regis McKEnna	1985	Addison-Wesley
The Tipping Point	Malcolm Gladwell	2004	Time Warner
Through the Client’s Eyes: New Approaches to Get Clients to Hire you Again & Again	Henry W. Ewalt, Gary A. Munneke	2002	American Bar Association
Total Relationship Marketing	E. Gummesson	1999	Butterworth-Heinemann
True Professionalism	David Maister	1997	Free Press
Value-Added Marketing: Marketing Management for Superior Results	T.H. Nilson	1982	McGraw Hill Publishing
What’s the Big Idea?	Davenport	2003	Harvard Business School Press
When The Little Things Count	Barbara Pachter with Susan Magee	2001	Marlowe & Company
Winning at Customer Retention-101 Ways to Keep ‘em Happy, Keep ‘em Loyal and Keep ‘em Coming Back	Jo Anna Brandi	1995	Brandi, Jo Anna & Company
Working Identity	Herminia Ibarra	2003	Harvard Business School Press
Writing Your Own Scripts and Speeches	Suzan ST Maur
You Just Don’t Understand: Women and Men in Conversation	Dr. Deborah Tannen	2001	HarperCollins Publishers
Your Marketing Sucks	Mark Stevens	2003	Crown Business
Your Marketing Program Audit: 1,000 Thought- Provoking, Self-Appraisal Questions Designed to Improve your Marketing	Hal Goetsoh	1997	Business Marketing Association

Return to Our Approach

"Strelmark really understands what it takes to build our business. Their blend of strategy formulation skills and relationship marketing expertise has allowed us to capitalize on opportunities to allocate AMS marketing resources in support of targeted, cost effective campaigns that yield enhanced return on marketing investment. Their business focus, marketing creativity, and strategic approaches have certainly helped my teams change they way they think."
Charlene Wheeless
Senior Vice President Global Corporate Communications
AMS

“We have hired Hilary to help us create a culture where relationships are valued. We see this in our business as really fundamental to our ability to get work. We are a company of largely engineers, myself excluded, and our engineers need very specific ideas of how they can build relationships. These are not what I would call out-of-the-box thinkers and Hilary helped us accomplish that. I have noticed since Hilary has been working with us, is that people are initiating social activities with clients. We have tickets to the MCI center, we have tickets to cultural events and rather than me having to beg people to take clients to these things, our people are saying, ‘Hey Susan, can I have tickets to the box so that I can take my buddy Joe over at the architects office to the wizards play?’”
Susan Ross,
Senior Vice President

“I'm on the board of the University of Mary Washington alumni magazine. During a board meeting today, someone brought up the conference at the other campus in which you participated adding how tremendous you were. Someone else added that you "blew the audience away" with your presentation.
(Translation, you were damn good!) I just thought I'd pass that along. ”
Jack Bales,
University of Mary Washington Trustee Board

“I cannot thank you enough for such an inspiring presentation at our 15th Annual Leadership Colloquium here at UMW. I continue to hear from women who attended and were "wowed" by your thoughts, stories, Cs, guidance, and overall leadership concepts. It was quite impressive.

I have personally been struck by comments you made that come back to me each day... and that I share with others.

We learned much from your presentation, and are grateful to you for sharing your expertise with us. I hope our paths will cross again.”
Jeanie Kline, Ed.D.,
Associate Vice President for Academic Affairs and Administrative Services