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Articles by Hilary
 Legal Times
Teeing Up for Legal Success:
How lawyers can use golf to hit a hole in one with clients. 
Now that you’ve made it to partner, you need to start thinking about the next step: golf. In this column, Hilary Fordwich shares insights into using golf as a method to understanding and predicting behavior—an invaluable tool for lawyers on and off the course.
Just Return That Call
By Hilary and Lauren Kingsmore
Why do clients leave? It’s more often due to poor communications than to bad legal advice.
 Washington Business
Journal Columns
Relationship
marketing approach shuns navel gazing
Fordwich discusses how relationship marketing, unlike traditional marketing, focuses on a series of interactions that build relationships and result in new contracts. Instead of navel-gazing (focusing on what you need to sell to grow), the entire emphasis in relationship marketing is market-oriented.
Mixing
golf, business can lead to strokes of genius
Hilary answers questions regarding when, where, with whom, and how to approach business golf.
Taking
the fear and boredom out of public speaking
Public speaking, at least for some, is more fearsome than heights, claustrophobia, spiders, needles, mice, crowds, thunderstorms and even flying.
Take
control of image to make best of a bad situation
Hilary discusses how best to select and work with a public relations firm for maximum results in trying times.
Campaign
trail yields valuable lessons in ‘likeability’
The casting of a vote to favor one candidate over another is analogous to the prospect selecting the products or services of one firm over another. Hilary explains the political parallels that serve as lessons for our business world.
A
Valentine’s
Day lesson for growing your business
Hilary discusses how a box of chocolates she received won her heart and underscored one of the most powerful selling strategies: Give your clients what makes them happy.
To
grow in the new year, know when to get personal
When was the last time you read a brochure cover to cover? Be honest; you probably haven't read all of your own company's literature word-for-word. Hilary talks about why professional-services oriented companies need to better recognize the limitations of websites and collateral.
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