Strelmark: Business Development Consultants

Our Approach
Consulting
Workshops
Business Golf
Speaking

Consulting: Strategy, Lead Generation,
and Partnering

Strelmark offers a full range of business development consulting services using our unique, strategic relationship approach. We show our clients how to gain and retain clients by identifying specific sales opportunities, developing compelling pitches, and eliminating haphazard networking practices. Our experienced consultants work with individuals, with departments, or company-wide to facilitate strategic and logistical planning.

Our services also include hands-on partnering with clients to provide introductions through our extensive network of senior executives and decision makers.

In every aspect of Strelmark consulting, we draw on the "best practices" of business development to guide our approach and actions. We are available to assist in growing your business through consulting in one or more of the following areas:

Business Development Assessments
We assess the effectiveness of the firm's current business development activities in terms of capabilities and gaps (using the SWOT model). Strelmark consultants conduct interviews with key players to become more familiar with the firm's culture, terminology, expectations, challenges, and previous successes. We help determine needs and opportunities from the perspective of leveraging existing assets.

Company-Wide Business Development Planning
Business development planning begins following assessment. We meet with company leaders to identify—then prioritize—goals and objectives for growing the business. As part of the process, Strelmark professionals develop a customized strategy for success that includes a detailed action plan and an evaluation system for monitoring progress.

Personalized Business Development Plans
A personal business development plan is a highly effective tool for those in the professional services industry where individuals are often required to "rain-make" their own careers within an organization. Strelmark professionals work closely with the individual to customize an attainable business development plan—complete with action items and benchmark measurements—that will allow him or her to continue working with existing clients while focusing on short- and long-term business development strategies. We incorporate into the plan a relationship-mapping tool to effectively win engagements and expand the client base.

Partnering
Small to mid-size businesses are under the same pressures to gain and retain new clients as larger firms but often lack adequate funding to hire an experienced business development executive. Strelmark steps up to the plate with our unique, hands-on partnering approach that allows you to outsource your business development needs to us. We start by facilitating a brainstorming process to provide fresh insight into your needs. In collaboration with the company, we create a business development plan that defines goals and details the specific responsibilities of both Strelmark and the client. Our partnership includes placing the client into key markets and connecting them with the individuals they have defined as most important to their success. Strelmark becomes the business development partner for generating overall strategy and for implementing plans. Our success is based on your satisfaction. We are open to creative fee arrangements for this service area.

"Hilary Fordwich has been a partner of Touchstone’s in developing and launching one of our most exciting and challenging areas, our sustainability and green initiatives. From the beginning of our relationship she has brought us insight into our business, the strengths and shortfalls of our market positioning and the guidance to take advantage of the things we have while addressing ourselves in those areas where we were found lacking.

Her innumerable contacts have been essential in providing us the market intelligence and feedback necessary for success. Her drive and intuition in not allowing a gap within our organization in addressing issues and responding to inquiries has ensured that we have not let loose of our vision. Without her guidance and determination we would have never been in the position we are in today.

I do not believe I have ever encountered a stronger, more decisive, focused professional in all my years in business or consulting. ”
T. A. Summerlin,
V. P. and Director of Consulting
Touchstone Consulting Group

"What we have done over the period of the last few months, with the involvement of Strelmark, is get the team focused externally, looking at our capabilities and offerings from the outside in, rather than the inside out. Hilary got us past a product orientation, past a technology orientation, to speaking to their capabilities and their offering through the eyes of the client from the perspective of what the impact to the client would be. Hilary drove this home to our team in a very intense way over a period of the week that we rehearsed. When Hilary showed up to work with our program manager in this state, it was intense because this individual had been very successful in running that operation for years, and now was in a position with someone from the outside sent in to coach them on how to describe what they did for a living. The end result was that after the presentation was complete and as we were leaving, the program manager pulled me aside and commented that this could not have happened without Hilary; she was so appreciative of the work Hilary had done with her. And the transformation from my perspective was astonishing. You couldn’t believe the difference in the perspective of the communication that occurred over a period of a week. The results we produced last week really exemplified a very enormous strength that Hilary brings to the table. We took, in this case, a program manager very used to running autonomously and provided her input that for most people could be very unpalatable. But the unique feature here was that Hilary was able to do that with a style and presence that was very palatable to some very senior staff, some direct reports of mine in the organization, without being offensive, without causing any bristling, but rather folks embraced it and took the comments to heart and we had a real transformation in the presentation that resulted.”
Frank Abramcheck,
Vice President & Managing Partner,
Global Healthcare Practice