Just Return That Call
Why do clients leave? It’s more often due to poor communications than to bad legal advice.
Why do clients leave? It’s more often due to poor communications than to bad legal advice.
Public speaking, at least for some, is more fearsome than heights, claustrophobia, spiders, needles, mice, crowds, thunderstorms and even flying.
Hilary discusses how best to select and work with a public relations firm for maximum results in trying times.
The casting of a vote to favor one candidate over another is analogous to the prospect selecting the products or services of one firm over another. Hilary explains the political parallels that serve as lessons for our business world.
Hilary discusses how a box of chocolates she received won her heart and underscored one of the most powerful selling strategies: Give your clients what makes them happy.
When was the last time you read a brochure cover to cover? Be honest; you probably haven’t read all of your own company’s literature word-for-word. Hilary talks about why professional-services oriented companies need to better recognize the limitations of websites and collateral.
Fordwich discusses how relationship marketing, unlike traditional marketing, focuses on a series of interactions that build relationships and result in new contracts. Instead of navel-gazing (focusing on what you need to sell to grow), the entire emphasis in relationship marketing is market-oriented.