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Category: news business development

Washington Business Journal

To grow in the new year, know when to get personal

When was the last time you read a brochure cover to cover? Be honest; you probably haven’t read all of your own company’s literature word-for-word. Hilary talks about why professional-services oriented companies need to better recognize the limitations of websites and collateral.

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Washington Business Journal

Relationship marketing approach shuns navel gazing

Fordwich discusses how relationship marketing, unlike traditional marketing, focuses on a series of interactions that build relationships and result in new contracts. Instead of navel-gazing (focusing on what you need to sell to grow), the entire emphasis in relationship marketing is market-oriented.

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