Reporter Amy Joyce reviews how the game of golf is fast becoming a strategic tool for mid-level managers looking to land new business and advance their careers, and even for business students who are just starting out. This feature article covers business golf surveys and trends, interviews with some of Strelmark’s clients, and a PGA-sponsored graduate level course called “Golf for Business and Life” that Hilary presented at University of Maryland.
Hilary Fordwich, who spent 13 years in world-wide marketing at accounting firm KPMG, gives seminars at companies and one-on-one lessons to lobbyists and other executives on organizing golf retreats, avoiding business golf blunders and deciding when best during a round to broach the business topic.
Hilary Fordwich, who previously ran KPMG’s global marketing as well as an avid golfer was interviewed by USA Today about the lagging support of charity golf tournaments during economic downturns.
Now that you’ve made it to partner, you need to start thinking about the next step: golf. In this column, Hilary Fordwich shares insights into using golf as a method to understanding and predicting behavior—an invaluable tool for lawyers on and off the course.
We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich.
Hilary Fordwich talks with Laura Glynn, CEO of Glynn Technologies, a graphic and multimedia content company based in Bethesda, who has built a successful business based not upon her level of game, but upon her ability to entertain those she is playing with in such a way as to further her firm.
Hilary Fordwich squeezes in a round of golf at the Microsoft Tournament with Mike Ryan, executive vice president, Government Business for North America at Rolls Royce.
While golf magazines tend to focus on technique and improving one’s game, in her debut column Hilary Fordwich focuses on the business aspects of golf through interviews with area leaders and by answering questions regarding when, where, with whom and how best to approach business golf.
Hilary answers questions regarding when, where, with whom, and how to approach business golf.
Why do clients leave? It’s more often due to poor communications than to bad legal advice.
Public speaking, at least for some, is more fearsome than heights, claustrophobia, spiders, needles, mice, crowds, thunderstorms and even flying.
Hilary discusses how best to select and work with a public relations firm for maximum results in trying times.
The casting of a vote to favor one candidate over another is analogous to the prospect selecting the products or services of one firm over another. Hilary explains the political parallels that serve as lessons for our business world.
Hilary discusses how a box of chocolates she received won her heart and underscored one of the most powerful selling strategies: Give your clients what makes them happy.
When was the last time you read a brochure cover to cover? Be honest; you probably haven’t read all of your own company’s literature word-for-word. Hilary talks about why professional-services oriented companies need to better recognize the limitations of websites and collateral.
Fordwich discusses how relationship marketing, unlike traditional marketing, focuses on a series of interactions that build relationships and result in new contracts. Instead of navel-gazing (focusing on what you need to sell to grow), the entire emphasis in relationship marketing is market-oriented.
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